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MarketingTACoS
773% Revenue Lift in Just 2 Months
Campaigns were completely rebuilt to improve revenue velocity while simultaneously dropping TACoS from 31% to 16%.

773%Revenue Lift
15% ptsTACoS Drop
3xProfit Increase
⚠️The Challenge
High ad spend was cannibalizing profits, leaving the client with an unsustainable TACoS of 31%. Growth had stagnated, and competitors were actively stealing market share.
💡Our Solution
We performed a deep account audit, paused bleeding campaigns, and harvested converting search terms. We shifted budget to high-converting ASIN targeting and long-tail exact matches.
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